We chose various masks for the first app screenshot for different storefronts”, said Yauhen Nyauhen, a cofounder of MSQRD. We didn’t just translate the description and captions of app screenshots. “One thing that we quickly realized from the start is that we need to localize the app beyond the text. The company reached its success partly due to the careful targeting of particular content in a specific country.
According to different assessments, MSQRD cost Facebook $150mln. Facebook noticed MSQRD very soon and bought the company in March, 2016. Face masks were downloaded by hundreds of thousands of people worldwide as MSQRD lets users try realistic masks of animals or celebrities (Barak Obama or Leonardo DiCaprio with Oscar). Named as the best start-up of Belarus, MSQRD reached the peak of popularity at the beginning of 2016. MSQRDĪ face app that provides face recognition with life filters appeared in Belarus in 2015. Here comes the top 5 successful Belarusian apps used worldwide.
Some work in Belarus and develop IT products that often appear in the world rankings. Likewise, many Belarusian IT professionals are locating themselves in Silicon Valley or the international offices of Google, YouTube and other companies. Over the past year, more than a thousand of foreign IT specialists have moved to Belarus for a higher salary and cheaper life.
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